STYLE DATA · UPDATED 16 OCTOBER 2026
Which screen wardrobes do people really want to wear?
We tracked eight years of US search demand for more than 30 character and celebrity looks. The pattern is clear: most interest arrives in short bursts, but a few ideas stay useful all year.
Updated · By the Delve to Life editors · Editorial standards
KEY FINDINGS
- October changes everything. In October 2025, searches for Wednesday Addams outfits ran at 6.8 times their 12-month average, Elle Woods at 5.4 times and Glinda at 5.2 times. The timing points to costume season.
- Releases create spikes, not habits. Searches for Carolyn Bessette Kennedy's style rose from about 1,900 a month to 40,500 after Love Story premiered on 12 February 2026, then settled near 2,400.
- Even icons fade. October searches for Rachel Green outfits fell from 90,500 in 2019 to 14,800 in 2025, an 84% decline.
- The steadiest interest is in a person's overall style. Audrey Hepburn's and Jennifer Aniston's style barely change month to month. Rachel Green's hair draws about 9,000 searches every month.
1. The October effect
For character outfits, October is the biggest month of the year. In the chart, each bar compares October 2025 with that term's average month. A bar at 1× means October was an ordinary month.
October 2025 US Google searches divided by the average of the latest 12 months available. Green bars show at least a 2× lift. Source: DataForSEO Google Ads volumes via OpenSEO, retrieved 16 October 2026.
The characters with the sharpest lift tend to have one instantly recognisable look: Wednesday's black collar dress, Elle Woods's pink and Glinda's pale gown. The terms that stay near 1× describe a person's general style rather than a single costume. Searching for Audrey Hepburn or Hailey Bieber usually means wanting clothes to wear, not something for one night.
What this means for you: if you only want a costume, October has more ideas than any other month. If you want to wear the idea again, borrow the part that works off-screen: a colour pairing, a collar shape or a single accessory. Our lesson on translating screen style into everyday outfits takes you through the steps.
2. A premiere can multiply interest twentyfold
A new film or series can turn a dormant search into a big one within weeks. FX premiered Love Story, about John F. Kennedy Jr. and Carolyn Bessette, on 12 February 2026. Searches for her style followed.
US monthly searches for "carolyn bessette kennedy style", October 2025 to September 2026. Premiere date: Love Story (2026 TV series).
The same thing happened with The Devil Wears Prada 2, which opened in cinemas on 1 May 2026. Searches for "devil wears prada outfits" reached 27,100 in both April and May, up from 1,900 in January. By June they were back to 2,900. Interest in Andy Sachs's outfits rose from 140 to 3,600 a month over the same period.
Sequels do not always repeat the excitement. Emily in Paris season 4 arrived in two parts, on 15 August and 12 September 2024, and searches for its outfits peaked at 165,000 in October 2024. Season 5 premiered on 18 December 2025, and the peak was 9,900, about 94% lower.
What this means for you: you don't need to buy into a look the week it trends. Wait until the excitement fades and see which detail still appeals. That detail is probably worth keeping.
3. Even the classics are cooling
Rachel Green is often called one of the most copied TV wardrobes. Her October search peak has fallen almost every year since 2019, the year of Friends' 25th anniversary.
US searches for "rachel green outfits" in each October. Source: DataForSEO Google Ads volumes via OpenSEO.
Interest in the look hasn't disappeared. People still search for it about 6,000 times a month in the US, and "rachel green hair" draws a steady 9,000 or so. What is shrinking is the urge to copy the whole outfit. That is a good reason to treat a character as a reference, not a shopping list.
The Screen Style Index
The full table covers 20 of the terms we tracked. The average uses the latest 12 months available for each term, either to August or to September 2026. "All-time peak" means the highest month since late 2018.
| Search term (US) | Avg / month | Oct 2025 | Oct lift | All-time peak | Pattern |
|---|---|---|---|---|---|
| taylor swift outfits | 9,500 | 22,200 | 2.3× | 2023-10 · 165,000 | Release / event driven |
| clueless outfits | 9,033 | 22,200 | 2.5× | 2024-07 · 90,500 | October surge |
| glinda outfit | 7,783 | 40,500 | 5.2× | 2024-10 · 90,500 | October surge |
| devil wears prada outfits | 7,333 | 6,600 | 0.9× | 2026-05 · 27,100 | Release / event driven |
| barbie outfits | 6,575 | 14,800 | 2.3× | 2023-07 · 673,000 | Release / event driven |
| carrie bradshaw outfits | 6,283 | 18,100 | 2.9× | 2024-10 · 22,200 | October surge |
| elle woods outfits | 6,108 | 33,100 | 5.4× | 2021-10 · 90,500 | October surge |
| rachel green outfits | 5,942 | 14,800 | 2.5× | 2019-10 · 90,500 | October surge |
| bridgerton outfits | 4,750 | 3,600 | 0.8× | 2024-05 · 22,200 | Release / event driven |
| wednesday addams outfits | 4,008 | 27,100 | 6.8× | 2023-10 · 49,500 | October surge |
| blair waldorf outfits | 3,092 | 6,600 | 2.1× | 2024-11 · 33,100 | Seasonal lift |
| emily in paris outfits | 3,092 | 2,900 | 0.9× | 2024-10 · 165,000 | Release / event driven |
| sex and the city outfits | 2,975 | 4,400 | 1.5× | 2025-02 · 8,100 | Steady all year |
| rory gilmore outfits | 2,558 | 6,600 | 2.6× | 2022-10 · 14,800 | October surge |
| lorelai gilmore outfits | 2,383 | 8,100 | 3.4× | 2024-10 · 14,800 | October surge |
| audrey hepburn style | 2,358 | 2,400 | 1.0× | 2025-01 · 18,100 | Steady all year |
| princess diana outfits | 2,250 | 3,600 | 1.6× | 2022-09 · 18,100 | Steady all year |
| jennifer aniston style | 1,525 | 1,900 | 1.2× | 2019-09 · 12,100 | Steady all year |
| hailey bieber outfits | 1,332 | 1,300 | 1.0× | 2022-10 · 5,400 | Steady all year |
| jane birkin style | 1,140 | 1,600 | 1.4× | 2023-07 · 18,100 | Steady all year |
"Pattern" is our editorial label based on the October lift and how much monthly volume varies. Volumes are rounded estimates.
Turn the data into an outfit
- Pick a lasting idea, not a peak. Overall style, like Audrey Hepburn's clean lines or Jennifer Aniston's relaxed basics, holds interest all year because it carries across occasions.
- Take one detail from each costume moment. A collar, a colour or a hairstyle can survive past October. Our colour lesson shows how to build a palette around one accent.
- Check the proportions on your own body. Screen silhouettes are styled for the camera. Use the proportion experiments to adapt lengths and volume.
- Test it against your real day. Choose your country, weather and occasion in the outfit studio to get a formula you can wear.
Methodology and limits
Search volumes are monthly US Google estimates from DataForSEO, which models them on Google Ads data. We retrieved them through OpenSEO on 16 October 2026, using location code 2840 and the English language. Values are rounded into Google's volume bands, so small changes between bands, such as 1,900 to 2,400, should not be over-read. The data covers November 2018 to August or September 2026, depending on the term.
We chose the search terms editorially to represent popular screen characters and style figures. The list is not a ranking of all fashion interest. US data does not describe other countries, and search volume measures curiosity, not purchases or approval. When we say a rise "followed" a release, we mean it happened at the same time, which we checked against the linked release-date sources. The October lift is consistent with Halloween costume searching, but the data alone cannot prove why people searched.
People and characters are named for editorial commentary only. No person, studio or rights holder endorses this site. See our editorial standards.